Digital Marketing

You want people to click on your article, but how do you get them to do that? Make sure your headlines appeal to them. Imagine you spent hours researching and composing a thoughtful article. Since you put so much effort into writing the article, it is obvious that you want people to read it. It is a sad fact that six out of ten people only look at headlines before sharing an article. Less than half of them actually read the articles. The content creators must do what? There is a clear connection between the quality and interest of the headline and whether people are interested enough to click through to the article. It's not rocket science to write an effective headline. Over the years, there has been plenty of data collected and analyzed to provide some guidance on what makes for a great headline. Here are some headline-writing tips to grab readers' attention and get them to click.               ...

  It is important to understand the difference between an internal and an external link. Also, it is critical to know how they can improve your SEO strategy so that you can build a successful SEO campaign for your website. Your website will be more visible and rank higher if you use relevant internal and external links. In this article, we will discuss:   •        Difference between internal and external links •        Benefits of internal links •        Benefits of external links •        NoFollow and DoFollow Links •         Managing and Optimizing Your Links •         Link Management to Improve Your SEO   Keeping track of your link structure will make your content appear higher in the rankings Internal Links vs External Links An internal...

  What is a holistic search? Approach to Paid & Organic Search A holistic search aims to give your website a better ranking in search results. By combining the intelligence gained from both  paid and organic search  channels, it helps to increase the relative effectiveness of both. A combination of  paid  and  organic search  results in more qualified traffic. The use of paid and organic data is used to improve visibility for highly competitive or expensive keywords. Based on this data, organic targeting can be optimized to improve cost efficiency in  paid search  budgets. The use of  SEO  tactics such as  page optimization  can improve the paid search Google Quality Score. Paid search can be used to see if the messaging works for SEO content.  In  digital marketing , pay-per-click (PPC) or search engine marketing (SEM) has been a staple for years due to its benefits, such as efficiency, scalability, and targ...